The other day I spent a few days focusing on Twitter trying to really nail down best practices for growth. The outcome of that focus? A 33% growth in targeted followers and over 400% spike in interaction and click-throughs on our links over three days. Here’s how exactly we did it.
1. Follow Other Users
This is the most elementary step, but worth mentioning upfront. If there isn’t a huge following in your blog and you’re a tiny to medium size business, growing twitter followers without reaching out and following others is very tough. You’ll need organic twitter growth service to reach out to others who’re in your industry or part of one’s target market and start following them. If you’re providing great content, chances are they’ll follow you back. To achieve this effectively you need to find the correct visitors to follow-sure, simply following everyone who comes across your path works to a diploma, however they won’t be valuable followers and chances are your twitter ratio (followers to who you follow) is going to be horribly skewed. That reflects poorly in your company image.
2. TweetAdder
Meet TweetAdder, my new favorite tool for finding users to follow. I’ll dedicate a full post to TweetAdder in the foreseeable future because of its extremely powerful follow/unfollow/message automation, but one of many things it allows you to do is search for people to follow along with based on keywords. You are able to narrow search results based on location, what they’re tweeting about, their profile description, and more. We used it to focus on marketing execs and CEOs in the DFW area. Once you find those users, it’s simple to reach out for them on twitter. Localized results are always probably the most valuable. It’s a preliminary fee, but the worth is worth it.
3. Webinars
Find and be involved in webinars! Not just can it be a valuable learning opportunity, but these events normally have a corresponding hashtag for attendees to tweet about the event, either asking questions or sharing information with their followers. Get those hashtags and start pumping out tweets throughout the event. This really is where we really saw a jump in user interaction.
If you provide social media marketing services, find a webinar about social media marketing best practices. Some people could be your competitors, but lots of attendees is going to be prospects looking to boost their particular knowledge. This is a superb time to reach out, retweet other users, and share your own personal content and offers. For a recently available webinar on using Facebook for business (#FB4BIZ) we had lots of visitors to the blog-and retweeting our blog-simply because we offered additional information and reading concerning the webinar subject to other attendees. If you’re a real-estate company, find home buyer webinars. Should you bankruptcy consultation, find a bankruptcy webinar. It’s easy to accomplish, and it becomes more efficient the more blog content and ebooks (top of funnel content!) you have to share.
4. Directories
Directories are a combined bag, but they’re worth talking about. Some are a whole lot more valuable than others. Like TweetAdder, this may eventually be a article alone, but the idea of a twitter directory is exactly like any directory-users can find you, and you will find other users to follow along with, based about what your services are and what your twitter is about. Our favorites are WeFollow and Twellow, which you should add you to ultimately just for the passive follows even if you never interact with the sites again. Other directories, such as for instance Twiends, can be utilized to hugely grow your followers, but often you’ll just see a jump in numbers and not in interaction because those following could have no curiosity about your actual content. The droprate can be very high. I would discourage using a cheap shortcut without value, but when pure growth without results is your interest, then it’s worth exploring.
5. Keywords and Hashtags
You knew we’d arrive here eventually, didn’t you? Use good keywords! Once more: Use good keywords! If you’re tweeting your keywords, even if you aren’t using hashtags, your tweets will arrive in searches. Studies suggest that the sweet spot with hashtags is two tashtags per tweet. One is good, but proceed to three and you’ll see a big dropoff in interaction. Hashtags earn your tweets twice the quantity of interaction as those without. (Speaking of, ask your followers to retweet you! It could make a huge difference.) The additional bonus about keywords and hashtags is that users who find your twitter this way are typically quality follows. They’ll engage more, and a higher amount could possibly be potential leads.
6. Marketing Integration
Plaster your twitter account everywhere and on everything. Every bit of marketing material that is out, add your twitter account. It ought to be in prominent view in your website, it must be in your direct mail pieces, it must be in your promotional items, it must be in your email blasts. Ask people to follow along with you and they will come. It’s really that simple. Get your twitter account out to the planet and the planet will follow.